This is what VegEase, a startup born in the midst of the pandemic, is doing with its online-to-offline model of distributing fruits and vegetables.
Mayank Chaurasia, the Company's Founder
VegEase is the creation of eGreen Farms, a food retail company based in Delhi that was established in 2018. Mayank Chaurasia, the company's founder, begin developing VegEase well before the pandemic began. However, due to the COVID-19 outbreak, its introduction was pushed back. The platform was finally launched in January 2021
What Problems does VegEase Solve?
Essentially, VegEase provides a future-ready experience for purchasing farm-fresh Fruits and Vegetables, in which customers can book a grocery cart on the app (similar to booking a cab), wait for it to arrive at their door, and handpick the best stock themselves.
VegEase employs specialized supply logistics to deliver exclusive carts containing variety of Fruits and Vegetables at the customer's defined time slot. The carts are organized by localities/sectors.
Mayank, the company's founder, says:
" Demand varies according to location. Fruit and vegetable sales could be demographically aligned to Bengal if a customer is staying at CR Park [in Delhi]. Similarly, those things may be of little value in a place like Rohini, which is inhabited by people from Haryana and Uttar Pradesh.
Unlike other online grocery platforms that require consumers to pre-order product and have them shipped, VegEase allows customers to touch, sound , and handpick the fruits and vegetables at the time of purchase.
They do just what they will do in a typical mandi , but from the comfort of their own homes. "We're keeping the old thela tradition alive, but in a new package" Mayank says:
He Goes on to clarify the need for such a service, saying
" During the pandemic, people were accustomed to purchasing fruits and vegetables online. However, the issue with online grocery is that you are limited to what they offer. Often the packaging is incorrect, and other times the consistency is subpar. When a cart arrives at your door , you can pick from the stock and do not have to depend on what is delivered. ”